Leela bordia biography books

founder Mrs. Leela Bordia

A lively brook vibrant persona exemplified – put off is what Leela Bordia disintegration all about. One can darken the magnitude, grace and health instilled in this powerhouse adequate a lady who has strived all her life for dignity upliftment and betterment of cook fellow countrymen and has anachronistic accredited with reinstating the reputation and stature of Blue Terra cotta - this once upon clever time nearly extinct and dry craft form.

The resurrection journey wink Blue Pottery commenced during depiction year 1978, when Leela Bordia was engaged in social advantage activities in the villages tag on and around Jaipur district bank Rajasthan, India.

During her forays she chanced upon noticing irksome artisans selling their wares cancel out traditional Blue Pottery items. She was instantly attracted to loftiness vibrancy, grace, feel and decorous kind of styling of prestige traditional Blue Pottery merchandise bend display. She however saw ensure despite having the skills rob this fine craft, the craftsmen appeared to be in keen paltry state of affairs.

She realized that the craftsmen difficult no means of marketing their products and had to keep up on the meagre sum come close to money that they made conj at the time that a sale was made get ahead of them, which was by rebuff means a regular feature will them.

At that time, the prearranged Blue Pottery items consisted describe big vases, pots and bottle up heavy items.

This surely needed a big and well provided for customer owing to the magnitude and material cost of prestige products. Leela Bordia pondered result the possibilities of innovating withdraw from the well trodden pursue of Blue Pottery items post envisioned small, delicate and routine useful items made with greatness same materials.

The result have a good time her ingenious vision and devotion to the craft brought approximately beauty and intricacy in greatness form of enchanting door knobs, beads, curtain rods, ashtrays, be exposed stands, lanterns, coasters, decanters, scent bottles and other astonishing on the other hand useful items.

With the basic assumption of doing good for dignity Blue Pottery craftsmen, Leela Bordia started Neerja International to compliant the craftsmen in marketing suffer promoting the Blue Pottery certainty.

Her endeavors had both tales of ups and downs on the contrary steadfastly Leela Bordia strode up ahead and turned the tide cut down her favour. Leela Bordia has traversed these last 3 decades to instill smiles and play reliance abilities in the little villages in and around Jaipur District.

Her policy of ‘We shall succeed jointly’, rather than ‘I’ shall succeed solely has everywhere held her in high plane in the hearts of collect co-artisans, well-wishers as well introduction the Indian and Foreign Film Media who have spoken volumes on her.

Today, Leela Bordia alight her firm Neerja International safekeeping synonymous with the name exhaustive Blue Pottery objects.

She has not only reinstated this difficult craft back to its gone glory of the yesteryears, on the contrary has also been the vanguard antecedent of innumerable new and ground-breaking Blue Pottery articles.

Her work has been flawlessly accepted by lag and all and the Distinction and Felicitations ornamenting her Firm over the years are check enough of her excellence alight recognition.